If you've read our infinite reach blog post, then you'll know how infinite reach is built back to front via increasingly accessible understanding, making your ideas and brand clear.

First, nail the fundamentals (message, clear purpose, clear ideas/value) — then scale your message with media.

Our media should be a vigorous representation of our purpose of conducting business.

Jumping on a media bandwagon with a random approach will fool your ideas and expectations of the results — media doesn't work by surprise.

Media is built on the founders taste and expertise, the product values, and empathy of a customers needs and wants.

Engineering media back to front

Engineering media back to front is a foolproof way of iterating your approach: Starting with the why, then the how. This alone will help clarify the process and your expectations.

Reps and iterations are a part of creating powerful media. When you get a winner, double down and re-iterate what works.

If you want to shortcut the work of media, we're happy to do it for you. Click here.