Compounding: All great things in life come from compounding. Art, finance, startups, and media. We can learn from the companies of giants about how compounding occurs. To activate compounding growth with media, we can start by designing valuable media assets—video by video—building an infinite scale audience. Compounding of media occurs when your audience grows viewer by viewer. Those views might turn into evangelists or become future customers.

There are two core insights I find amazing with media compounding.

First, the seeds you plant are within every view. Those seeds can grow rapidly, by instant purchase/conversion — or happen slowly; the seed grows when the need of the customer reappears and the mental image of your media returns to their mind.

I've seen this happen vibrantly with Mind Visuals. The results of compounded organic media are tasty.

The media assets product we produced for Mind Visuals became their own marketing on Pinterest. With a unique combination of "product as marketing," we could iterate on their next product through feedback received via conversion tracking from the original visual asset out of total 20 media assets.

People saved the Mind Visual media assets to their "pin boards," essentially creating an organic viral effect among the target audience.

The key takeaways of compounded media are their nature of "good media win." Creating content and media just to check off your to-do list is unlikely to be sufficient. Next is a core belief of the value of volume and reps. That's why we built Founders Media - to speed up the time it takes to compound growth and win using media.

If this is for you, go to the bottom of our landing page, and with two clicks you'll soon have more time and leverage.